Virgin Atlantic and Tata Consultancy Services (TCS) have expanded their long-standing partnership with a new 7-year agreement focused on AI transformation and cloud modernization. This collaboration is expected to enhance passenger experience and operational efficiency across the airline’s global services.
Under this renewed partnership, TCS will revamp core systems like pricing, seat allocation, and maintenance using advanced AI tools and cloud infrastructure. The initiative includes setting up a Technology Command Centre, enabling real-time data-driven decision-making for Virgin Atlantic staff—ultimately improving customer satisfaction and operational agility.
Virgin Atlantic’s CEO Shai Weiss emphasized the shift from outsourcing to co-innovation, spotlighting the role of Generative AI in predicting passenger preferences, including meal choices. The collaboration respects cultural nuances too, as highlighted by the inclusion of local Indian cuisine and crew on flights to and from India.
TCS will leverage its platforms like TCS Cognix and AI WisdomNext to support Virgin’s sustainability goals and digital innovation strategy, further solidifying India’s position as a global tech innovation hub.
“This partnership represents a move toward personalized, tech-powered travel experiences,” Weiss noted.
Virgin Atlantic served over 5 million passengers in 2024, and this digital transformation is expected to further streamline operations in the years ahead.
Key Highlights:
7-year strategic partnership renewal
Focus areas: AI, cloud, seat allocation, pricing, maintenance
Launch of real-time Technology Command Centre
Cultural adaptation with local Indian crew and cuisine
India’s role as a digital innovation partner