How to Use AI Tools to Improve Your Website Rankings

AI can benefit your company by making recommendations for fixing technological problems, on-page copy optimisation, and other elements that affect search engine results.

Even though ChatGPT has just gained enormous popularity, artificial intelligence (AI) has long been there.

You’re not alone if you’ve had trouble getting people to your website. Since content strategy is one of the main factors influencing website traffic, 63% of content experts report difficulty hiring enough people with the necessary skills.

It’s challenging to go back and determine what is bringing visitors to your site while you’re busy creating fresh blog posts, updating social media, and planning new email campaigns.

Here, we’ll discuss how to use AI tools to increase website traffic and search engine rankings.

What are the AI tools?

An AI tool is a piece of software that employs artificial intelligence algorithms to carry out particular tasks and address issues.

AI tools can be used to automate tasks, analyse data, and improve decision-making in a variety of industries, including healthcare, finance, marketing, and even education.

Artificial intelligence (AI) tools evaluate data and draw conclusions based on patterns and trends discovered using machine learning algorithms.

By automating procedures, evaluating data, and making predictions based on patterns and trends, AI systems can increase productivity and accuracy.

Tips and tricks to improve your website’s rankings by using AI tools

Conduct keyword research

Finding the right keywords to target through the content of your website is one of the most popular uses of AI.

You can uncover appropriate keywords in your niche by using one of the various AI-based keyword research tools available. Utilising criteria such as search traffic, keyword difficulty, etc. These tools can also assist you in making the best choice.

Additionally, you can research the keywords of your rivals to discover keyword opportunities that they might not be taking advantage of.

Manually completing all of them would have been a time-consuming and nearly impossible task, but AI makes it incredibly simple.

Don’t forget to use the right target keywords on your landing pages. It is not sufficient to just develop landing pages on the appropriate platforms. The content of your page has to be optimised for the appropriate keywords.

The right keywords to target for each of these pages can also be found by using AI-powered tools. In this manner, they might get first-page rankings for each of their target keywords.

Create optimised content

AI is useful for both finding keywords and producing content that is SEO-friendly.

These insights can help you outrank your rivals by producing better content on popular themes. Additionally, visual content has the ability to draw viewers. User engagement may be quickly increased by using various infographics, graphs, charts, screenshots, and images.

These insights can help you outrank your rivals by producing better content on popular themes.

By employing AI-powered online editing and keyword optimisation tools like Surfer, Grammarly, and the paraphraser, you can further optimise your writing. The main goal of a paraphrasing tool is to make writing easier.

Build internal links

Building smart internal links is another technique to improve your search engine rankings. It can be difficult and time-consuming to manually do this if your website has a lot of pages. And you address this issue by using AI to automatically create your internal links.

Here is where Link Assistant with AI shines. Through the Links Report in Link Assistant, you can view a list of all the links on your website.

Additionally, Link Assistant allows you to make links between your posts and pages without opening them in the WordPress Editor by displaying linking opportunities for you. You may also change the anchor text to improve where your links are placed.

Link Assistant reveals any orphaned pages on your website and gives you the option to link to them.

Building internal links is essential for improving SEO since they establish topical authority. Additionally, it makes your information easier for search engines to crawl and index. Both lead to improved rankings.

Optimise your site for voice search

Voice search is becoming more common, as we all know. To reach a larger audience and boost your search engine rankings, it’s essential to optimise your content for voice searches.

By utilising conversational language, concentrating on long-tail keywords, employing question-based keywords, optimising for featured snippets, and making sure your website is mobile-friendly, AI may help you optimise your content for voice search.

You can find out what queries are asked in relation to a keyword using tools with AI. Therefore, you can target long question-type keywords instead of more common keywords since people use these for voice searches.

Create optimised meta tags

Meta descriptions and titles are important when discussing website ranking. Create optimised headlines and descriptions that contain your keyword and persuade readers to go through to your site in order to achieve this.

But it can be challenging to come up with the ideal title, especially when you need to combine common and uncommon sentiments.

 AI can assist you in coming up with titles and meta descriptions that are both user-friendly and search engine-friendly. The likelihood that your content will rank at the top of search engine results pages is increased by AI techniques. There are many tools that provide this particular capability, such as Jasper.ai, which has a free meta description generator for SEO.

Conduct site audits

Regular site audits are one of the most important yet difficult tasks for ranking.

 Site audits are crucial for identifying and resolving problems that can harm your website’s search engine optimization. These problems, which might range from broken links to duplicate content, should be immediately addressed. AI can be useful in this situation.

 AI-powered tools like Semrush and other alternatives can do thorough site audits in a matter of minutes. These programmes can give you a ready-to-use list of SEO problems that need to be fixed and can also rank them in order of importance. 

Final Comments

It’s undeniable that AI has incredible potential. It can accomplish some pretty remarkable things when done correctly. Travel bloggers and content producers may analyse data, locate keywords, produce excellent content, and achieve all of their objectives with the wide range of AI tools currently accessible.

 You can accomplish your goals and increase site traffic with the aid of AI tools. The opportunity to earn more money from your interest is increased by AI. The use of AI may speed up and improve the effectiveness of the overall ranking process. Start using AI-powered tools to take advantage of this technology and boost the performance and rankings of your website