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Microsoft has launched the new Bing, featuring ChatGPT integration


Today, Microsoft is making a major push to get people to use its search engine, Bing. At a press event in Redmond, Washington, the company announced its long-rumored integration of OpenAI’s GPT-4 model into Bing, bringing a ChatGPT-like experience within the search engine.

Microsoft also launched a new version of its Edge browser, with AI-enabled features built into the sidebar. Microsoft CEO Satya Nadella noted that the team wants to stay true to its AI Principles and acknowledged that, as with every new technology, it’s important to remain cognizant of the potentially negative consequences. 

Company wants to use technology that enhances human productivity and that is aligned with human values. The new Bing provides the option to start a chat in its toolbar, which then brings the user to a ChatGPT-like conversational experience. 

Unlike OpenAI’s ChatGPT bot, which is trained on data only up to 2021, Bing’s version is far more up-to-date and can handle queries related to more recent events. When it comes to complex queries, Microsoft is introducing a GPT-based box on the right side of the search results page

A pop up appears when you search for facts that Bing knows the answer to. For more vague queries that don’t have an exact answer, Bing will provide a more ChatGPT-like experience. Bing will also occasionally suggest its own questions and suggest potential answers to those questions. It is worth stressing that the old, link-centric version of Bing isn’t going away. The only difference is that the new Bing is now enhanced with AI. 

Microsoft is using a new version of GPT that is able to provide more relevant answers, annotate them, and provide up-to-date results, while providing a safer user experience. This model is called Prometheus. The impact of tools like this on the future of the web and the financial stability of online publishers who rely on people clicking their links remains to be seen. It is probable that such tools will result in decreased clicks and thus, diminished ad revenue for publishers. This could potentially lead to a massive change in how things are done.


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