OpenAI to Potentially Bring Shopify-Powered Shopping to ChatGPT

OpenAI might soon take a bold step into the world of online retail by integrating Shopify directly into ChatGPT, according to recent reports. This new development could turn the chatbot into a smart AI shopping assistant, showing product listings from Shopify right within the chat interface.

What’s Changing?
 But backend code from ChatGPT’s public web bundle recently revealed fields for product pricing, shipping details, star ratings, and even a “Buy Now” button — all pointing to Shopify checkout pages. This hints at a deeper integration between OpenAI and Shopify.

Why It Matters
If implemented, users searching for product recommendations on ChatGPT could browse and purchase items seamlessly from Shopify merchants without leaving the chat window. This shift would streamline the shopping experience and blur the lines between AI interaction and e-commerce.

AI Shopping is Heating Up
The idea isn’t entirely new. Last year, Perplexity AI rolled out a similar AI-powered shopping assistant tied to Shopify stores shipping to the U.S. They’ve also added partnerships with Tripadvisor and Selfbook for direct hotel bookings.

Meanwhile, OpenAI is testing a new “Operator” agent — an AI that can take action on users’ behalf, such as booking restaurants or placing orders.

Shopify Bets Big on AI
Shopify itself has recently embraced AI in a big way. A leaked memo showed CEO Tobi Lütke encouraging teams to prove a task can’t be done by AI before hiring more people — highlighting a company-wide AI-first approach.

 Key Takeaway

AI is quickly evolving from just providing information to performing real-world tasks — and soon, that might include helping you shop directly through ChatGPT.