Filtering final Keywords
It doesn’t matter if you have a site structure on a real site or in your head, you need to do the following:
1. Analyze competitors. In 99% of cases, you are not the first on the market. Therefore, you will find a couple of competitors in the TOP in a few clicks.
2. Brainstorm To gather all the ideas of the main keys, you can first at a meeting with colleagues – with the sales department or marketing department
3. Build a hierarchy of potential pages by logic. Here, usually all sites have the following structure:
| Home page | Contains the main key on your semantics. Indicates most often the profile of the company. |
| Services page | Contains sub-pages for each main service sold. |
| Product Category Pages | Can be split into subcategories. Broken can be according to different logic – by application (for which group), by brand, by type of product. |
| Page “About Us” | This is often a branded company page. Usually it contains additional links to individual pages of brands, products of partners and documentation. |
| Partner Pages | Here most often the information for dealers, suppliers and vacancies. |
| Customer pages | Often this is here provided useful information for customers (FAQ), links to promotional offers, terms of delivery and payment, data on privacy, reviews, portfolios. |
| News or blog section | This section contains articles divided by categories. News categories are selected according to popularity and logic. |
| Personal Area | If your site implies registration and it has a registration / login / internal admin page for the client, then the internal section is usually closed from indexation, except for the login / registration pages. |
| Contacts | Often this is a separate page with all forms of communication.
|
Putting the matrix of keywords
Take the query associated with this article “keywords”.
Initially, the tactics will be as follows:
1. choose synonyms.
2. analyze competitive pages by high-frequency (HF) synonyms.
3. collect low-frequency tails for our words.
Choose synonyms.
At first it may seem the easiest. Here are some synonyms that fit our category:
1. promotion keys
2.keywords
3.key phrases
4.keyword
5.keywords
6.semantic core
Synonyms (or markers) are such keywords that may be present on a page of your site, coexisting with each other. For example, it can be an electric shaver and an electric shaver, or a keyword and a keyword.
Only proven SEO-specialists in the B2B store Rusbase.
It is easy to pick up synonyms by examining the results of Google search results. Just type in the right word in the search engine and look through the issue, studying snippets.
Analyzing competitors
To do this, you can use the services on the analysis of positions SerpStat.com or Ahrefs.Com.
Extend the semantic core
But what if you have a very high-frequency query? Ours is just like that. In this case, it is worthwhile to proceed to the clustering stage – a likely breakdown of groups of keys for different pages. So you need to parse all the keys for us together.
In addition to these resources, you can use others:
1. Keyword Planner . To work useful active account in AdWords.
2.com is a powerful low-frequency tailing service.
3. io is a similar service for collecting key tails.
4. io is one of the few services that can collect semantics on Bing, Amazon, and YouTube.
5. Ahrefs is a powerful key collection service. Of the minuses – targeting only the country. You can not target the city. Removes many useful SEO metrics.
Parsing search tips
An indispensable tool for every SEO specialist is Key Collector . This application allows you to easily collect semantic kernels for all sites, never repeating in any keyword, keeping the structure of the site and allowing it to be easily modified.
You can collect search tips from different places.
WordStat Collection Collect the whole low cut-tail to your words. Use operators in queries:
1. Plus + allows you to include the word in mandatory use. For example, prepositions if you need their mandatory use.
2. Minus – allows you to exclude an unnecessary word in advance if you know that it occurs frequently.
3. Brackets [] allow you to search for all words in the exact order as you specify them. The words themselves can be modified (declensions, conjugations, etc.). In context, responsible for phrase matching (similar to AdWords).
4. Vertical Separator | needed to study the frequency of variable queries.
5. Brackets () – for grouping queries.
6. Exclamation mark ! prohibits to persuade / conjugate / modify a word. We put before the word. Some words, such as the names of such cities, are recommended to be used with an exclamation mark.
7. The quotation marks “” allow you to take into account only the exact phrase specified in quotation marks. What was asked was what they got. In fact, the search for keywords is not used.
Clearing Collected Lists
Many services offer different methods for cleaning up semantics, but KeyCollector remains the leader.
If you have a clear list of negative keywords, just enter it and mark unwanted words in advance.
1. Select the “Stop Words” button.
2. Add your word list.
If you do not have it, make it based on the collected words, then delete unnecessary phrases. If there are 3000-5000 words in the final pool, this is normal.
Clustering keyword lists
Then the words should be divided into pages. This process is called clustering.
The breakdown of keywords is made according to the following principle:
1. It is necessary to check the search results in the TOP10 for each word.
2. Then analyze the matches for which keywords have at least X out of 10 pages. X in this case is our conditional SERP index. (SERP – from the abbreviation Search Engine Result Page).
Learn the difficulty of keywords
Selected keys may be difficult to advance.
Yes, you can choose cool semantics, but your keyword groups may already be advanced in TOP among competitors.
For example, the key “Website promotion and website promotion” has different keys in the TOP. And in fact it can also be the main pages of sites.
Why is that? It’s simple: in the header fits a maximum of one key – more length does not allow. Moreover, it is very difficult to scatter relevant text to the whole page at once, including both keys and at the same time prevent spamming .
To evaluate the difficulty of keywords use Ahrefs. Just add your keyword list to the service in the Keyword Analysis section.
In the finished result, examine:
1. Indicator KD (Keyword Difficulty) – the lower, the better for you.
2. Similar themes. Expand your stock of keywords in this group.
Consider the collection of metrics indicators – paid. Keep track of the number of consumed metrics in the service.
Choose a key for the title
The final step in creating a semantic core is to write the correct page title. Not so long ago, Google refused to take into account the description when ranking. The KeyWord tag has long gone. The only tag for promotion was the Title of the page.
The main criteria for selecting a title:
1. Length – 60 characters or 6-10 words.
2. The numbers make the header clickable by 36%.
3. Brackets also increase clickability by 38%.
4. Use motivational words for your business. But do not overdo it.
5. Mention your brand to increase awareness.
6. Write Every First Letter Big.
7. Do not use black methods and do not deceive users.
Findings
1. Study competitors and analyze their structure. You can use one of the 25 free tools for collecting keywords .
2. Collect a matrix of keywords. Use our calculator to find ideas .
3. Cluster semantics. Use the above solutions for clustering semantics.