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Free Tools for monitoring

Optimization and promotion of sites in search engines are associated with extensive analytical work – ranging from data collection and internal optimization to analyzing competitors. There are various services and programs that use SEO optimizers and web analytics in their daily activities. This article presents a selection of the most popular and trusted professionals SEO-tools that significantly reduce the time and labor costs for the analysis and promotion of the site

Google Analytics:

Advanced and feature-rich traffic analysis tool. It allows you to filter traffic using regular expressions. For example, for a separate analysis of traffic on requests with the brand and without.

A significant drawback for Runet is that there is no information about the keywords of most of the search traffic from google, since it encrypts HTTP referrer for all statistics services except its own Metric. As a result, in Google Analytics you will see data on keywords only 5% of search traffic.

Google Ad Keywords Planner:

Keyword Planner is a free tool for anyone working with contextual advertising and SEO. In this article, we’ll focus on keyword matching for Google AdWords advertising campaigns.

What can the Google keyword planner

1. Match keywords and ad groups.

2. Evaluate the effectiveness of keywords.

3. Determine competitive CPC rates.

4. Predict traffic based on product, region, and other parameters.

Selection criteria – relevant search queries, landing page and product categories. Focus on the number of requests and the planned number of clicks. These indicators evaluate the effectiveness of the list of keywords at the current rate and budget.

The main tasks of the Google scheduler – clarification and expansion of key phrases.

Refinement – reducing the degree of mismatch between search queries (search terms) and keywords (keywords) and bringing their ratio to 1: 1. This is also referred to as reducing the iceberg effect.

The ultimate goal is to increase the CTR and lower the average cost per click.

Expansion – finding new key phrases that stimulate impressions, clicks and conversion. You expand the potential of current keywords and create new ones on the basis of this

Sitechecker.Pro:

Allows you to conduct a comprehensive SEO audit of the site for 150+ parameters. A simple interface in the Landing Page format with localization in 10 European languages allows in one window to get the results of a comprehensive resource check and a list of detailed recommendations for each detected problem.