Google MyBusiness Submission
Did you know that the company’s shows for the given keywords on Google Maps and Local Pack (block local issuance) affect not only the settings of Google My Business, but also some factors from the scope of SEO?
These chips are not widely known, so I prepared a detailed instruction on setting up, collecting statistics and optimizing your Google My Business account, as well as transferring Google My Business data to Google Ad ads.
What is Google My Business for?
Google My Business (GMB) is a free tool to manage the display of company information on Maps, Search and other Google services.
The service is suitable for companies that have offline offices.
Advice for new projects: if you do not have Google Advertising, Google Analytics and Google My Business accounts, create accounts for one email address so you can immediately set up import statistics between them.
Customize Google My Business
check in
Log in to My Business account , go to the “Affiliates” tab and click “Add “
Start typing your company name: the service will show all matches. If the company you need is already on the list, you can request access to your account, for example, if you are a company contractor.
To do this, select the desired address from the list and click “Continue”, and in the next window – “Claim rights” and submit the form.
If your company was confirmed by someone else or you simply forgot the password from your old account, contact Google technical support to restore access.
If you are adding your company to the service for the first time, you must fill in the information about it yourself. Including shipping information if your company carries it out. Data can be edited in your account.
Company Verification
Go to the “Branches” tab and select a location.
Choose a convenient way to confirm:
1. A paper letter from Google with a confirmation code to the physical address indicated in the service. Delivery within 13 days;
2. By phone;
3. By email;
4. Instant confirmation.
If your site is already confirmed in the Google Search Console, the confirmation for Google My Business is instant;
bulk confirmation if your organization has at least 10 branches.
Verification options by phone and email are not available to all advertisers. For this type of confirmation you need the phone number specified in the branches.
Now consider the data that will be displayed on Maps and Local Pack.
Filling the branch card
After adding and confirming the branch fill in additional information:
opening hours:
Including a specific schedule for specific dates:
physical address – if it changes, you will need to reconfirm the company data;
1. Main and additional phone numbers:
2. A category is what your company does;
site – in addition to the main, you can also specify links to additional pages.
For example:
A page with a price list or a page for recording a service — the available options will correspond to the selected category of company;
Attributes – here you can specify additional information about your services, customer facilities, payment methods:
a separate phone number to display in Google extensions.
If the ad is connected to the extension “Phone Number” in the Google Advertising account itself, then the number from the extension will be displayed, not from My Business;
The address, schedule, and phone number will be displayed in Google Ads.
Access for other users
Add other users as needed to manage your affiliates. The service offers three access levels:
1. Admin – the level gives the right to change company data, hold video calls with customers in Hangouts and view statistics;
2. Owner – the most advanced level of access, which gives the right to add owners, administrators and managers or delete pages;
3. Manager – the level does not give access to editing the information displayed on your card, except for the publication of photos and reviews. Designed to communicate with customers and work with reviews on behalf of the company.
To add a new user, go to the personal account of the desired branch and select the “Users” item in the menu, and then add a new mail address to which the invitation will come.
You can delete a user by following the instructions in the My Business help .