Google Pigeon

The Google Pigeon algorithm (from the English “dove”) was developed in 2014 and was initially tested on the foreign sector of the Internet.

But for general development and to work in the future, acquaintance with this algorithm is necessary, because over time, Google plans to introduce it in different parts of the world and in many dialects.

Google Pigeon is an algorithm that provides relevant and useful information in a search locally and on Google Maps.

How does the algorithm work?

The easiest way to understand the scheme by which the algorithm works on a real example: you ask the question “a restaurant with delicious food” in the search bar, and the result will be websites with restaurants that are located in your location, and not only in closest to you area. The sample will not feature popular resources, even if they fit your request, but are located more than a hundred kilometers from you.

Pigeon provides the results of a regional search, while providing user feedback and rating of institutions, further analyzes the account in Google and takes into account the tastes of its owner.

If a business has a specific geo-referencing, when promoting a website, you should be aware of this algorithm and in every possible way please or trust the promotion of your website to professionals who know all the nuances of Google Pigeon:

1. Google Places needs to set its own label;

2. The site should contain information indicating its local orientation;

3. social networks should be actively working with a regular reminder and location of your business;

4. It should take into account the other criteria for promotion, which uses a search engine, forming a general issue.

5. With a general search engine site promotion without geo-referencing, the algorithm in question does not affect the resource rating.

Interesting facts about the algorithm

There are a couple of features of the algorithm that will be interesting to know not only SEOs, but also ordinary users:

1. Google Pigeon’s penalties are not the imposition of filters on the sites that have been penalized, but a lowering of their local ranking;

2. Thanks to Pigeon, websites operating in the local market can outrun famous search competitors who generally take top positions in the general search result, but have not bothered to do geolocation promotion;

3. With this algorithm, you can get a solid increase in traffic and rise in the ranking among local companies of a certain specialization, including education, sales of goods, entertainment, health care and catering establishments;

4. In the field of job search, real estate, insurance and cinema, Pigeon shows negative results, leading to an undesirable drawdown of between 20-60%.

Knowledge of these features of Google Pigeon will allow you to use its strengths to promote your own website.