Keyword Research

Keyword research is the first step in the SEO promotion process and an important part of any SEO strategy. Before writing your content on a website, you need to think about what search terms you need to find. Think for people and find out what words they use when searching. Then use precise terms in the content for search engines to rate them. This is a keyword research, and this article will guide you through the steps of finding key queries.

What is keyword research?

Before we begin to explain the keyword research process, let’s look at the most important concepts behind it.

Keyword research  can be defined as the job you do to make an extensive list of keywords.

Keyword strategy  concerns the decisions you make based on this study.

Key phrases  are keywords containing multiple words. We usually use key phrases all the time, but this does not necessarily mean that it is just one word. Key phrases usually consist of several words!

So, in this guide, we are talking about keywords – usually referring to a phrase, rather than one word.

Long tail keywords are  more specific and less common because they are more niche oriented. The longer (and more specific) the search terms, the easier it will be to evaluate this term. Keywords that are more specific (and often longer) are usually called long keywords.

Why is keyword research important?

Proper research of key queries is important because it will clearly determine which search queries your audience is using. We often encounter customers who use one set of words when describing their products, while their target audience uses a completely different set. These sites do not show them to potential customers due to inconsistencies in the use of keywords .

Sometimes the marketing department decides to give their products a specific name. It can be a reasonable marketing decision. This may be a way to get people to remember your product.

Example:

you do not rent holiday homes, but “holiday cottages”. Keep in mind that very few people are looking for “holiday cottages”. If you optimize your text for these conditions, you will probably be well into these specific conditions. However, you will not generate much traffic with these conditions, and you will miss a significant portion of your potential audience.

It makes no sense to optimize words that people do not use. Good keyword researchensures that you use the same words as your target audience. This makes every effort to optimize your site much more useful. In addition, looking through the search intent, you will find out what questions your client has. These questions should be answered in the form of quality content