Linking Building Methodology
Today, more and more developers are becoming aware of the importance of links that lead to your site. But for many novice developers, it still remains a mystery how a simple link can affect search results in search engines. In this article, we will try to reveal the basics of link building and dispel the accumulated myths.
How can links help your site?
A link to your website will help you as follows:
1. Increases the value of the “recipient page”, which has a very positive effect on the search result;
2. There is an increase in the value of the entire domain, which allows each page in this domain to slightly increase the rank;
3. The link text is very important for search engines.
4. People click on the link, and you get the so-called “direct traffic”.
The value of the link plays a very important role, because it contains the semantic content of the entire page. That is why you need to carefully select the text for your links – so that it fully meets the content of the page.
In addition, it can be noted that the link in the text itself is much more important than in one of the panels. The more different text links you have with good content, the better.
So how do you create a good link?
Imagine that you work for a company that builds links specifically for people who do not understand this. You need to take into account the following aspects:
1. How “strong” is the content of the site to which the link will link?
2. On what pages of your site, I can place this link so that it falls into the topic?
3. Which pages will best help to rank higher?
4. Which pages are more significant for users who will click on this link?
The last question is perhaps the most important: if you do everything right and complete the task, you will get higher rank and traffic. You must understand and make a difference between people who come to you from other sites and people who get to your site through search engines. Suppose you get a link from a site for older women. People who come from this site will be significantly different from those who come to your site through search engines, so you get a different audience. In the design of your site, of course you must provide for this.
In order to find out how the page or site is “strong”, you can look at several criteria. To do this, you can use the MozRank service , which will answer you to the question whether the page where the link to your site will be placed corresponds to the content. As a result, the page rank will be formed: 20, 30 or even 50. If the rate is good, then the page is suitable for you, if not, look for another site with different content.
Text link
If you have decided on the page where the link will be placed, then now is the time to decide on the content, or more precisely, the text of the link. This is important for two reasons:
1. The link text helps search engines determine the content of the page, which can greatly increase its rank. If you need to increase the rank of “WordPress SEO”, then the best text of your link will be “WordPress SEO”, “SEO for WordPress”, etc.
2. Also on the content of the link depends on the number of people who click on it. Based on this, you should understand that the text for the “click here” link is the worst possible option. It is unlikely that with such a link you will increase traffic to your site.
But the main thing is not to overdo it. If all or the vast majority of links on your pages have the same text, then you may be considered a spammer. It is for this reason that you should slightly diversify the text of your links.
As you can see, these methods are not quite traditional. However, they need to be considered from page to page and from site to site. Many developers do not pay enough control for their links, which is clearly a plus for us. We can spend a little energy and get the fruits from it. Remember that the main thing is to make the right decision, and if you do everything right, you will get a lot of traffic to your site.
What other rules are there?
There are some more rules for link building and SEO. First of all, there are personal rules for all search engines, such as Google. There is also a law on advertising, which for different countries has significant differences, but all this can be taken into account.
What does Google say about all this?
You can find a lot of material where Google gives its assessment of the importance of links and their content, both in a positive and in a negative sense. It all depends on the links themselves and the content of the site. In addition, there is still a lot of information about paid links: this is a very dangerous thing that can lead to a ban on your site.
This is not to say that such links will immediately have a negative effect. However, in the shortest possible time, your site may be given a corresponding assessment and Google does some kind of verification, but it cannot always distinguish paid links from free ones.