Links Analysis Tools

Whether you are promoting links or not, but you are sure to see which reference your competitors have, analyze, and understand. It is impossible to imagine without this the work of a seo-specialist and internet marketer. There is also supply on demand, there are various tools that allow analyzing the reference mass, studying the strategy of competitors, and finding interesting techniques.

What can be done with backlink analysis tools:

1. Analyze competitors in terms of SEO and marketing;

2. Set up monitoring of backlinks of your site (webmasters panel does not always show accurate data);

3. xplore competitor strategies;

4. Make a niche analysis and make an informed decision.

Must-have backlink analysis tools

Ahrefs

One of the most popular services for link weight checking. Allows you to analyze:

1. The number and quality of backlinks;

2. Dynamics of development of the reference profile since the creation of the site

3. Anchor leaf;

4. Quality of referring pages and domains.

A must-have tool for an SEO specialist working with western markets is also highly recommended for working in runet.

Majestic

The functionality is very similar to Ahrefs. The service also provides detailed data on the development of the reference profile and the quality of backlinks. The difference between Majestic and Ahrefs in the context of the reference is very small, and a matter of habit, which service you prefer to use.

Linkpad

Popular tool for working with Russian-language sites. Carries out checks for free , but for young sites may have late or incomplete data. Well suited for surface analysis, but for professional work you will need Ahrefs or Majestic.

Moz Open Site Explorer

English language tool for checking the reference mass. In the Western market is extremely popular because of the person of its founder Rend Fishkin and his blog, which has become a community of moz.com.

Many people buy a subscription to the service in tribute to Rend for the development of the community. In the CIS, there are very few specialists who use the brain, mostly just to watch the DA (Domain Authority). The link analysis block at the service is inferior to Ahrefs and Majestic in terms of completeness and usability.

Google Analytics

Google’s most powerful analytics service, which is rarely seen as a tool for evaluating links.

Using Google analytics, you can evaluate the quality of the link building campaign, content marketing, and build a plan for future work. What can be estimated:

1. The number of clicks on the links;

2. The quality of the audience following the links (number of views, time on the site);

3. Relevance of the posted material (we look at the indicators of involvement and returns).

Naturally, you can analyze via Google analytics only your own projects.

Google Search Console

The official tool from Google for webmasters, which, among other things, allows you to check backlinks to your website.

The big drawback is that Google may not provide a complete list of links that it knows about and uses to rank the site:

HeadMasterSEO

HeadMasterSEO is a URL validation tool that allows you to check if each URL is redirected to the correct final URL. To do this, download a list of URLs and a list of rules for their comparison.

Allows you to import and check URLs from text files, CSV files, Sitemap XML files, clipboard or enter manually. By default, HeadMasterSEO stores all results in memory.