Meta Tags Optimization
What is a meta tag?
Meta Tag is a software parameter of the Hypertext Markup Language (HTML) of the World Wide Web. It is an HTML tag between the head tags of web pages. It is used to simulate the response header of the HTTP protocol in the HTML document.
What is the role of the meta tag?
The two basic uses of meta tags are: telling the browser the type of file identified by the page and the language type; let the search engine search for your page by keyword. Used to describe the attributes of an HTML web document, such as author, date and time, web page description, keywords, page refresh, etc. This element can only be used within the HEAD element and is available in Internet Explorer 3.0 and above HTML and is available in Internet Explorer 4.0 and above scripts.
In the process of SEO, we can find that if the description in a web page is not standardized, or there is no description, the search engine indexes and displays the characters in front of the entire web page. And if the description is very standard, the content of the description is displayed in the index result of the search engine. It is precisely because of this that description plays an important role in page sorting. Sometimes title and keywords are a few keywords or a sentence in the entire page, and in the description, we can use a paragraph of up to 255 characters to describe the content of the page. As long as the description of the description is written, and the keyword layout is excellent, it is not difficult to obtain a good ranking.
Before optimizing the site meta tag, first figure out that the meta tag is 啥. The meta tag is the “data” (information) about the data, usually used to accurately describe a web page, including descriptions, keywords, page authors, last modified events, and other macros. information.
Website meta tag optimization:
1. Analyze the core of the website, keyword the website brand, product, service, and the website label must be keywordized. According to some statistics on the network, the Tags tag of the non-keyword website not only does not have any substantial effect on the website, but also becomes a luxury decoration. Therefore, when setting the website label, you should do keyword optimization.
2. Analyze the competition of keywords and avoid high-popular keywords. Highly popular keywords are only suitable for sites with high site weights, but not very useful for new sites and sites with low weights. It is a good choice to find the moderately popular keywords with less competition through competition analysis.
3. Do content that is highly relevant to the content of the website. Titles, keywords, and descriptions should be highly relevant to the content of the site in order to deliver a better role for the site and better promote the site.
4. Pay attention to the setting of the website title. Titles need to be accurate and unique, both to accurately convey the content of the site, but also to describe the unique, different from other site titles. Try to streamline the title as the number of bytes that can be displayed by the title in the search engine is limited, and the part that exceeds the number of words will be omitted.
5. Pay attention to the use of keywords in the title. Don’t pile up keywords in the title for the ranking of keywords, because this will not only play a very good role, and may be punished as cheating.