Offpage Optimization
In short, this is the activity of increasing the popularity and reputation of an internet project. This is defined by the number and types of external sites that link to the asset that is optimized. Off-Page Optimization is the most important SEO activity for internet projects that target the top positions in SERP search results as well as internet shops operating in highly competitive niches.
External search engine optimization includes an extensive list of tools to attract the attention of the target audience to the site by placing various promotional materials. There are many ways to implement off-page SEO, significantly increasing the efficiency of previously performed internal optimization. If the on-page SEO techniques focus on content management and building responsive design, then external optimization relies on the implementation of social media marketing and a systematic increase in high-quality link mass. In combination with the on-page and off-page SEO techniques, it is possible to increase the conversion rate of the site.
Incoming (backward) links
Virtually every SEO expert notes backlinks as the main tool for external promotion. Link weight points to specific web pages that are key to improving search performance. As Google employees explain, their algorithm interprets the link from page X to page Y as a recommendation for a potential visitor.
Building up the reference mass will certainly benefit in the following cases:
1. As affiliated partners are reputable sites.
2. The link is most naturally added to the article, review, comment or any other text.
3. The transition to the partner site is made only after the approval by the user of this action.
4. Automatic redirection occurs within a few tens of seconds, allowing you to abandon the redirect.
5. No spamming keywords and links.
6. The page that is referenced is filled with quality and relevant content.
7. Relevant keywords were selected as anchors for the topic.
Incoming and backward links should be eternal. This will provide a constant and significant increase in traffic. One of the most natural links of this type is equivalent to tens and hundreds of acquired links. The search engine algorithms have learned to distinguish between completely natural and paid links, so the uncontrolled content of the link profile due to link farming is now considered as a serious violation. For the use of such a method of black SEO penalties are assumed.
Social interaction: crowd marketing, advertising and SMM
Social media has become one of the pillars of external promotion. Large social networks such as Facebook, Twitter, YouTube, and Instagram provide excellent opportunities for promoting websites. By placing different content and providing representation on specified sites, you can generate traffic, increase brand awareness, attract paying visitors and increase SEO efficiency. Mention of the project being promoted in social networks will not go unnoticed by search engines, thereby increasing the level of trust among the target audience.
Attracting attention to the site promoted will help the active use of modern methods of crowd marketing and viral advertising. These promotion mechanisms involve attracting the target audience, whose representatives provide free assistance in spreading information about the website being promoted.
Special attention deserves the ability to copy the site records on the pages of users in social networks. This specialized approach to SEO is designed to disseminate useful information about promoted sites. Each of the visitors can mark the materials they like, automatically giving them a link to all or selected subscribers to a personal account.
Blogs
Blogs are often used for promotion purposes. These are related sites that are created to provide additional information about a specific site. Partly they can be replaced by brand-dedicated sections in electronic catalogs, official pages and communities in social networks.
There are at least four ways to create quality backlinks using off-page SEO technology:
1.Blogging, including posting videos on official YouTube channels.
2.Link exchange with reputable sites.
3. Issue regular press releases.
4. Adding expert feedback, comments, reviews and recommendations in the framework of crowd marketing.
Well optimized and useful related sites are indexed by a search engine. They will have relevant links to the parent site, thereby ensuring a constant influx of visitors. You can also share useful information about the site being promoted in various directories. This will immediately lead to the appearance of eternal links to the site, thereby improving the performance indicators of external SEO.
The first step to off-page SEO is the selection of keywords. As in the case of internal optimization, the high-level semantic core plays a crucial role in the promotion of the site. Correct key queries attract the attention of key representatives of the target audience. The study of search queries allows you to choose the optimal base of words and phrases that can be used as anchor for links.
Before you begin to promote the site, you will have to study the Google manual search engine optimization tips. The off-page SEO strategy is suitable for a gradual and long-term promotion, because it includes events that generate advertising. Link exchange allows you to use partner sites to significantly increase the level of confidence in the promoted site. As a result, off-page optimization allows you to achieve maximum results, bringing the project to the forefront in the list of search results.