Onpage SEO Methodology

On-Page SEO optimization, also known as on-site optimization, as the name suggests On-Page SEO optimization spindle is how to strengthen the internal SEO of the website, to achieve SEO optimization in the station, through various methods that are conducive to internal SEO optimization.

On-Page SEO optimization is mainly for the optimization of the code inside the webpage, the URL structure, the content layout, etc, making the content of the page more suitable or more conducive to the search engine index, by satisfying the known search engines. Factors to achieve the purpose of ranking improvement.

On-Page SEO optimization not only enables websites to effectively index search engines but even better rankings, while On-Page SEO optimization also pays great attention to user experience improvement. From the URL structure to the layout, it seems that the optimization for the search engine is essentially the optimization result derived from the user’s browsing experience. Therefore, On-Page SEO optimization belongs to the white hat SEO optimization. The following explains the main optimization directions of On-Page SEO optimization.

On-Page SEO major factors

Website structure optimization:

The optimization of the website structure is mainly to reorganize the naming and hierarchy of the overall website URL, making it more concise and understandable. The optimization of the structure of the website usually avoids the deep structure of the website with a small level, and the user often needs to click very many times to find a useful information page, resulting in a decline in the user experience. Secondly, the website optimization URL naming method will be optimized into an easy-to-understand English naming, and the user can quickly understand the main purpose of the article. A shorter study URL may cause the search engine to score a higher rating on your page.

Website structure optimization can usually improve the speed of web page loading. Good website structure optimization can optimize the compression of Javascript, CSS and HTML, so that web pages can be rendered faster or better when loaded. For the user to watch, the way to optimize the structure of the website is based on the user experience, so this kind of website structure optimization can obtain huge benefits at a low cost.

Meta Tag Label SEO Optimization:

Meta Tag tags are very important for On-Page SEO optimization. Good Meta Tag settings not only enable search engines or social media to quickly and correctly understand the title and content of the site, but more importantly, users can use these. The correct Meta Tag settings to understand the focus of the page, so set the correct Meta Tag tab > correctly crawled by the search engine or social media > users see the correct title and content introduction > attract users to watch.

The common Meta Tag tags have Title (Page Title), Description (Page Description), and Keywords (Page Keyword), respectively. Due to the proliferation of Black Hat SEO in the past, Keywords has removed the index weights for Keywords, so For now, the most important common Meta Tag is Title and Description.

A good Title and Description can influence the user’s desire to click on the search results, so setting up the perfect Title and Description tags is the first step in On-Page SEO optimization.

Title Tag:

The Title title should accurately describe the content of the page, and it can be seen at a glance with short and useful sentences. This is also the “heading party” that many media websites often use. The exaggerated title can attract the public’s eyes and clicks. A good way for users.

In addition, if the Title Tag is too long, the Google search engine will only display part of the title content, so try to use the title within 10-15 characters, and the shorter the URL, the better. The title suggestion should include the content of the page. The main keywords are in Title, which makes the user understand the main content of the page.

Description Tag:

The Description tag is a tag that displays the outline of the page in the search results. Since the title of the website often cannot explain the content and the meaning of the content of the entire page, the well-defined Description can effectively provide users with a quick understanding of the content of the page, even You can put your multiple target keywords into the Description tag so that users can find your page more easily when searching for related keywords.

Description Tag should be concise and succinct to cover the outline of the page, and each individual page should have a unique Description Tag description, to avoid the problem of a large number of pages using the same Description content.

Heading Tag tag optimization:

Heading Tag is a classification of sentences for presenting different web page structures, similar to headings, headings, subheadings, and texts. There are six different Heading Tags in the HTML syntax, which are <H1>, <H2>, <H3>, <H4>, <H5>, <H6>, and the most commonly used Heading Tag is H1 and H2. H1 is usually used for big subject and H2 for small subject. Therefore, usually the most important keyword should be included in the H1 tag, then the long tail keyword can be placed in the H2 tag, and the weight relationship of the Heading Tag is pushed like this one time.

Heading Tag styles are usually larger and thicker than normal text, so users will be very intuitive to notice the headline and its importance. Using the Heading Tag in one page will make your content easier to be Read to enhance the user experience.

Picture Alt Optimization

According to the Google SEO optimization guidelines, when we add images to the page, it is best to add the Alt attribute to the image.

What is Alt attribute?

The Alt attribute represents the meaning of the picture, for example: a picture of a cat whose Alt should be set to “Cat” or “cat”. The best way to set Alt is to describe what the entire picture represents. For example: a cat playing a picture of a ball of yarn, the Alt should be set to “Cat is playing a ball of yarn” or “Kit is playing a ball of yarn”. This will help the search engine understand the meaning of the picture.

Since the search engine still can’t quickly understand the meaning of the picture, setting its Alt tag can effectively help the search engine understand the meaning of the context, so that it can more quickly understand the meaning of the picture.

Text link optimization (anchor text optimization):

Text link optimization (also known as anchor text optimization), as the name suggests, is to add a string of meaningful text. The main purpose of the text link is to link a certain sentence on the page to another corresponding page to amplify the integrity of the article.

When using anchor text optimization, be sure to avoid textual content that is meaningless or unrelated to the destination URL, so as not to be considered as a junk link and reduce the weight.

SEO keyword optimization:

The focus of SEO keyword optimization is whether the target page is included in the overall website page. In the SEO keyword optimization layout, the first paragraph of the page at the beginning of the page is the most important, so you can add keywords to the first paragraph of text, and write a substantial content that attracts people to look down.

Keyword Density is also a very important part of SEO keyword optimization. What is the keyword density? Keyword density refers to the frequency at which a keyword appears in the entire web content, so the keyword density is also called the keyword frequency. The keyword density algorithm is the number of target keyword characters / the total number of article content characters. Generally speaking, the optimal keyword density is between 2% and 8%. Too little or too much keyword density is not good.

When the keyword density is too low, the search engine will consider that the article is not highly correlated with the target keyword and cannot get a good ranking.

When the keyword density is too high, the search engine will consider the article to be punished for using the black hat SEO’s cheating method to pile up keywords.

Most search engines use keyword density as one of the SEO factors. Since each search engine uses different algorithms, it is recommended that you improve the quality content, which is the most correct SEO optimization key.

SEO content optimization:

For search engines, the main purpose is to provide users with quick access to the results they want to search. Therefore, when we are doing SEO content optimization, it should be targeted at users rather than search engines. When the content you provide is valid for the user, there will be more people visiting your website, watching your content, sharing your page, discussing your product, etc., and these subsequent effects will be search engines. Get it, and then decide your page to a higher ranking.

In general, it is not easy to write high-quality content. In addition to the expressive ability, it is necessary to write interesting topics and content. However, in the general direction, there are still some suggestions for improving the content of the page. Tips:

Organize the page structure so that the paragraphs clearly express the order and logic of the content, and the same topic content should surround the same theme.

Try to provide original articles, even if the writing is not literary, as long as the logic is clear and the content is original, in addition to the user can better understand your intentions, the search engine will give a higher weight evaluation of the original article.