Paid Tools for monitoring
Every content created on your site and every link received will affect your presence in the search engines. In fact, the relevant content will indicate and, as a rule, will have good links. At the same time, links ( also called back links ) will allow you to mount content on Google results pages (& Bing!). Imagine that content is a seed, and links are water that you provide for their growth). Therefore, it is important to have an effective monitoring tool to know if different actions are effective ( creating content and getting links).
It is clear that this will let you know whether this strategy brings fruit or not. Your selected software for reporting will be updated daily with an indication of the average position and the keywords you enter. It will also help to find out if the competition is losing speed or not, and to which words that will allow you to direct your strategy.
Paid Tools for monitoring
SE Ranking:
Check site positions in search engines in any region of the world. In addition to the dynamics, frequency, KEI (Keyword Performance Index), cost per click, competition (according to Google Keyword Planner data) are estimated. Conveniently, you can check not only the position of the site in general, but also each individual URL. This allows you to track the effectiveness of YouTube videos, pages and groups in social networks.
Requests for checking positions can be imported from Google Analytics, manually added, transferred from Topvisor, AllPositions, Seolib and other services, distributed into groups for ease of analysis.
The service offers a convenient tool for working with backlinks of your site and third-party resources, for which 2 special modules are created in it.
SE Ranking also allows you to analyze competitors – all in general, the main ones (selected manually by the site owner) or from the TOP-10 according to selected queries.
One of the advantages of the service is the opportunity to get a free marketing site plan with a detailed description of the resource promotion strategy – from analyzing and selecting keywords to managing social networks.
Screaming Frog SEO Spider
Like search engine robots, the program by internal links bypasses all pages on the site, images, CSS files, JavaScript and other files. The collected information is presented in the form of tables, which reflect the main characteristics of the pages and files found. Page headers and meta tags, the number of incoming and outgoing links, the presence of canonical tags, etc.
In terms of its functionality, it surpasses other similar tools. It allows you to search for broken links on the site, external links, redirects, create and check XML sitemaps, parse a site with different User-Agent (check for cloaking), search for pages with a given HTML code fragment and much more. There is a useful mode in which the program does not bypass the site, but analyzes a given list of pages.
The program is developing, adding new features. One of the innovations of 2014 is the parsing of AJAX sites.
The free version has limited functionality and allows you to analyze up to 500 URLs.
Ahrefs:
Shows the number of external links to the site, referring pages and domains, the number of links of various types (link with text, images, with the attribute rel = “nofollow”, etc.) Displays the dynamics of changes in the reference environment. Allows you to analyze text links. Able to display outgoing links, their texts and broken links from the site. There are data export to CSV and PDF.
Majestic:
Displays a summary of external links, a list of external links (new and lost), link text, site pages with the most external links. The Link Profile Fight tool allows you to compare link profiles of two sites.
Semrush:
Semrush is an extremely complete tool that we instantly fell in love with. In fact, the best tools are those that we use every day. The tool is great for quickly checking competition (site traffic, popularity, semantic auditing) Keyword research is particularly effective and allows you to find ideas for related keywords to use on your site. The tool also allows you to track your daily positions and track your competitors by analyzing your profile.
KWfinder:
Wfinder is also a tool that meets all the possibilities of an SEO tool worthy of the name. In fact, as the name implies, this is basically access to keyword research, but it also allows you to analyze the competition of each keyword.
Long Tail Pro:
The last of our ratings (but always very good in its category), Long Tail Pro has excellent value for money. This is a no-frills decision that goes to the basics: not all functions are more useless than each other. Thus, the tool allows you to:
1. Find long tail keywords
2. Identifies relevant keywords
3. Analyze your competitors
4. Follow the development of your position
5. you are learning to search for keywords