Panda recovery process
A long time ago, in a far-away galaxy, the search engine Google created an algorithm called Panda. Only two people have developed this algorithm, this is Amit Singal together Matt Kats. This algorithm differs from its counterparts in that, first of all, it is designed for the human factor. As well as the algorithm takes into account other factors when ranking the site.
In this material, we tried to collect everything that could concern the Google Panda algorithm, how to identify it and how not to get under it, in order to successfully promote the site .
What does the Google Panda algorithm take into account?
Is the content unique on the site?
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The Panda algorithm, first of all, pays attention to whether the same content is found on other sites. Moreover, he is looking not only for similar texts on websites or pages, and fragments of texts are also taken into account. In other words, the uniqueness of the text is determined by the percentage ratio. Suppose if an article was copied completely, then the uniqueness is zero. If part of the text is copied, then uniqueness can be 80%.
For example:
The algorithm calculates the uniqueness of both the site itself and a separate page, including in relation to other pages on the site. In addition to this, the panda algorithm is armed with such a tool as a pattern. In other words, he can identify similar pages on different sites, even if they are promoted using different keywords.
Moreover, this algorithm pays attention to advertising . If the site, which provides legal services, advertises competitors, then this algorithm captures and takes into account when ranking the site.
The task of search engines is to give the user an answer to his question. The task of the Panda algorithm is to slightly lower to the ground the owners of sites whose goal is only earnings. In general, the purpose of this algorithm is horribly simple. In the search results should be only unique, relevant and useful sites. Here is an example of how to create good educational content .
Number and quality of links (reference profile)
The algorithm also takes into account the links. Moreover, it takes into account all links, both inbound and outbound. The requirement is only one, and the one and the other site should be one subject. Of course, the algorithm keeps track of the number of incoming and outgoing links, but this is not the most important factor when ranking a site. The first thing that interests him is the human factor.
In other words, he carefully looks after the user on the site. What he does, how much time he spends, whether he reads the material, fills the forms, and so on. Of course, the developers have done a great job in creating and running in this algorithm. In fact, this algorithm required grinding and other algorithms so that the search engine could only produce quality sites.
When introducing this algorithm when ranking a site, only really useful and high-quality websites can get into the TOP of the search results . It is this algorithm that made the search engine Google a powerful search tool. This is confirmed by the fact that the Google audience is growing exponentially. Moreover, the company’s budget is also growing by leaps and bounds. After all, the user can still be deceived using the so-called black promotion methods. Various chips and aggressive advertising. But the investor can not deceive, and he knows and understands that Google – a profitable business.
Of course, such a growth of a company is a merit of not only one algorithm. And now back to the topic of the article.
Behavioral factors
This indicator includes a number of criteria, such as:
1. Bounce rate;
2. How much time a person spends on the site in one session;
3. How many pages he visited in one visit;
4. Whether he returns to the site and how often;
5. How much the site is shown in the issue, and how many follow the link (CTR).
All this algorithm tracks, and he does it for each user. That is, he watches every visitor and carefully looks at what he does, whether he follows links, fills out forms, scrolls down the page or not, and so on. Thus, the algorithm determines whether the user or the individual page responds to queries and whether the user finds the answer to the query entered in the search string.
How to understand that the site fell under the Panda filter and what to do?
Next, we give the most common reasons for getting the site under the Panda filter, how to diagnose them, as well as solutions.
1. A sharp drop in traffic. If you find that the number of referrals from Google has drastically decreased, then one of the possible reasons may be Panda and technical problems of the site that were not identified:
– slow server response;
– inaccessibility of pages and other.
To check this, carefully analyze this Google Analytics and Search Console .
2. Be careful with links. Although links for Google remain the key factors of ranking, you should not focus too much on them, because the search engine has long learned to distinguish between natural links from purchased ones, as well as to identify an unnatural increase in link mass.
3. Bad lyrics. Texts written in non-human language, with a lot of spelling errors, short, not unique and placed in the form of a newspaper strip – will kill any site, as they serve as a signal for Panda to lower the site in extradition.
What to do? Write high-quality, unique content that is useful to users, carefully check and edit it.
4. No videos and photos. If you do not dilute the content of articles and pages of the site, with pictures, infographics and videos, then the reader’s eye simply has nothing to catch on and if this is bad for the user, then Panda doesn’t like it.
Add more optimized photos and videos by filling in the alt and title attributes .
5. Few internal links. Having entered the site, the user should easily and not be forced to navigate through it, while getting exactly to those pages that he expected to see. And here it is very important to make a competent internal linking, which will allow you to go to such pages. It is also a great solution to place widgets with the latest blog entries, the most popular articles and the most interesting sections.