Penguin recovery process
After the release of this update, a huge number of sites suffered.Enough time has passed, and some sites have not been able to return to normal activities. If the project is one of the victims, here are some tips from an expert on how to fix it.
At the first stage you need to diagnose the problem.
The first thing you need to know the reason for the fall of traffic. If traffic has plummeted and the site has lost ground around 04/24/2012, this is most likely a Penguin trick. In the beginning, you need to highlight the “organic” traffic Google.
You can also check the profile of external links. Penguin is looking for links that are not natural or manipulative. The first difference of a non-natural link can be an anchor text. And if there are a lot of external links in the profile, which consist of repeated anchor text, Penguin marks each one as not natural. Therefore, the issuance of keywords will fall .
The expert advises: for the algorithm not to devalue all links, the percentage of external links containing “anchor text”, in the case of each of your keywords, must be no more than 2 to 1, and no more than 20 percent of links with exact keyword query .
Also, your site will be much more resistant to this filter, if at the stage of creating a site you make a correct plan for filling and promoting the site. The same rule applies to those who will promote the site.
The second step. Search for harmful links.
You also need to make sure that your site is not super-optimized. One of these programs can help you with this: OSP, SEO, Majestic – with which you can check anchor texts on your domain. After checking, you need to save the file with the extension CSV on your computer, open it and delete the extra columns. Leave only need 2 columns Anchor Text & Total BackLinks. After these actions, you also need to add the Percent of total column , where the percentage of anchor text will be displayed in the entire profile of external links.
Now, see if your “anchor text” is in a general profile that weighs more than 2 percent. Links that contain this text are likely to pull your site down. Perhaps the links are your “key”, for this you need to check on these words the site in Google.
You do not see your site in the list at least in the first 50? Then the percentage of what you suffered from the work of Penguin, increases. The more “Penguin” has pessimized your site, the more difficult it will be to get it back to normal operation. After identifying harmful links, they need to be removed. And to dilute your profile external links, such links, which Penguin takes for natural .
The third step. We remove the “bad” links.
After identifying harmful links, you need to contact the webmasters of the sites, and ask to remove such links (courtesy and thanks for the work done, no one has canceled). If you have to deal with a multilingual site, then this item can be very difficult, because you will need to write letters of request in different languages.
Fourth step.
At this stage, the main task will be to make your external link profile more acceptable to Penguin.
Components peculiar to the natural profile are the following:
1. A variety of domains;
2. A variety of anchor texts;
3. Various types of links.
4. The key is diversity.
Penguin-safe anchor texts do not exclude branding of the anchor itself, simple links and universal anchors.
After working with content, start working with external links. You need to create a lot of good content, placing it in blogs and web 2.0 sites . You can also contact the authors of the biologists, who have high authority and ask them to write guest posts. Or you can publish press releases that will indicate the development of the company, distributing them through PR services. There are many ways to get external links, but in any case you need to spend a lot of time on it.