Press Releases
Do not forget that the press release is not only information for the media, but also a powerful search engine optimization link building technique, especially if you know how this works. And so, here are some tips for submitting high quality press release:
1. Keywords in the title.
These are the words and phrases that the search engine will pay attention to first. Do not use metaphors, jargon or complex turns – the title should fully reflect the essence of your press release, clearly and clearly.
2. Keywords in the text.
Try to distribute them proportionally throughout the news, but do not glut the text. First of all, people read press releases, and they do not need to know your seo secrets. Do not forget that the news should be interesting and useful, and unadapted keywords can simply spoil it.
3. References.
This tool that webmasters like the most, and they try to insert them in every sentence, and this is fundamentally wrong. The value of the anchor depends on how relevant and high-quality text is around. Put links only to those words that correspond to the main idea of the press release and lead to the corresponding pages of your site. Remember that the pages you link to should be a logical continuation of both the keywords and the context of the publication. In addition, we do not recommend using more than 2 links, and they should be relevant.
4.Relay
Write the same press release in several unique ways. In this case, the search engine does not glue them in the issuance, and for the overall picture of your progress this will play an important role – you will increase your level of presence.
5. Press releases are immortal.
Do not forget that the search engine can remember your materials for a long time (especially if you use all our tips). This means that the news published by you can be found through certain search queries, even after a year. That is why the text should be as readable as possible – always publish only interesting and useful materials.
By the way, many of these rules have long been used by leading SEO companies and webmasters when sending out a press release. There are many ways to opt out of manual distribution, for example, using tools such as B2Blogger . And if before your main goal was to achieve maximum coverage of your readership, now you should reconsider your approach. These 5 chips will help you to make your website strong together, press releases and news with search engines, which will certainly affect your presence and promotion on the Internet.