Profile Completion

The blog regularly mentions about backlinks and their impact on the achievement of top results. But the topic of the reference profile is far from fully disclosed.

Today article about how to build a good link profile to the site . And also about the methods, methods and in which direction you can move.

Is there a perfect reference profile?

I believe that there is nothing perfect. As for search engine promotion , this is more about the most natural and safe link profile.

To promote any site, first of all it is important:

– subject of the resource

– minimum anchor links

– dynamics

– naturalness

– diversification

It is clear that it is important not to stupidly buy links on the exchanges, or directly, but to create such a resource to which all will be referred to.

But as practice shows, even if you do mega cool content, without distributing it, you will not get the desired result.

Let’s see the options for backlinks:

These are the main sources and types of sites from which almost all sites get back links.

I have spoken about this more than once and I will say that diversification is important. In simple words – do not put eggs in one basket .

Why is it important?

In fact, Google’s Google Penguin’s algorithm well defines the same type of reference mass.

Especially if these are exchanges of rented links and nothing else in the link profile.

In fact, with the new update of the algorithm, the following may occur:

There were requests for over a year in the top, and then pretty quickly went nowhere and it was not clear when they would come back.

This can happen absolutely with any site, if you do not reduce the risks in advance.

How to find good options for links?

We do this in different ways, here are the 4 best ways to search:

1. Rankinity Links

In the service for checking keywords and analyzing competitors Rankinity there is a new feature that allows you to find good thematic opportunities for links.

This is not an advertisement, but is primarily done for yourself and the convenience of searching.

Closer to the point:

1. Add the query core

2. It checks the TOP 100 for every request.

3. Based on the algorithm, it reveals the most thematic sites that are easy to find for the keywords you need.

Here is the formula:

Calculation of rank on Pages: Rank = SUMM (Keyword Weight * (101 – Link position) / 100 * Position change). Position change can be a minus sign. The amount is executed for all keywords for which this link is visible.

The logic is simple and working:

We find thematic sites that are ranked by the requests we need. If we post an article on them, then it quickly goes to the top.

As a result, we get a quality link + transitions on it to the promoted resource.

In the same way, it is possible to monitor competitors on the main key requests and look at what resources they do surveys.

 2. Analysis of top competitors

Analysis of competitors, this is the first thing you need to start SEO . Can see:

– who does what

– how do they do it

– what points do the emphasis

You can say such a detailed intelligence, before the battle. As practice shows, in most cases it is the analysis of competitor sites.

How we do:

– We take the TOP 10 sites for the most juicy requests

– We go to Ahrefs / any other convenient service for you and analyze

You can pay attention to such moments as:

– Domain Rank (sorting of referring sites by authority)

– Link types (do follow, .edu, .gov, no follow, redirects)

You can watch everything with your hands, and you can automate the process. But as practice has shown, it is better to go through everything carefully once with handles and in the end figure out a strategy for how best to act.

It is important : to analyze not one top site, but the entire TOP 10 or even top 15. Then the picture is made up and it’s clear how things really are.

 3. Availability of sites on exchanges

You can do almost everything on the machine, if you do not really over time. Namely:

– We unload on the API (or just parsim) all sites from exchanges of both eternal and rented links

– From Ahrefs by API or simply uploading competitors’ sites

– We make a script that will determine the availability of sites on exchanges

– We pass on these sites

4. Get links from top issuing sites

Sites for this method are extremely easy to find. Since they are in the top of your promoted requests. But it’s not easy to get a back link.

The method is to:

– Find in the top of your request sites – competitors

– Which will post from those pages that are in the top for these requests links to your site

– To the page you are promoting

This is handmade. Since all will have to be written off by mail and negotiate for accommodation.

So how do you build a good (perfect) reference profile?

Of the main questions that come in my direction are:

– What method to focus on?

– What works best?

– What is the safest strategy?

At the very beginning I spoke about the diversification of backlink sources. To reduce the risks of being hit by Penguin sanctions.

Strategies:

–       Focus on content

Creating and distributing good content. Which not only gives backlinks but also creates a loyal audience and generates leads.

Even if your content marketing doesn’t really work in attracting leads and an audience, that happens all the time. That internal linking from pages we pump over the pages sharpened under commercial keywords.

–       Focus on topics

The theme plays the role of who would not say anything. Therefore, at first we focus on getting backlinks from thematic sites.

–       Do not rush

This applies to many. Since most want the result for tomorrow, while for a long time. And this does not happen in normal white progress.

If you need a lot of fast, then the output is simple: contextual advertising or the creation of fast sites, getting quick results, and the same quick departure.

–       Follow the dynamics

Based on the observations, sites that have a constant increase in backlinks in the future grow better and get the desired return.

–       Natural reference profile

This is extremely important in the current realities. That is, do not use anchors in the backlinks text.

Today, it is the strongest signal for a search engine (Google) to downgrade and penalize a site in search results.

–       Constantly work on spreading

To do this, you need to constantly expand the semantics of the site, create new content, optimize it and attract backlinks to it.

Website promotion is an endless process, as there are very few people who reach the ceiling in a niche. So work on what will always be.

Finally

There is no perfect reference profile! It is a fact. But there are options how to influence in order to get results and reduce the risks of getting sanctions from the search engine.

The main thing is not to put all the eggs in one basket and dilute everything as much as possible. And also try to get the most thematic links from reputable sites.