Rich Snippets

The Rich Snippets refers to the list of natural search results, Google in order to allow searchers to more clearly understand what the page is in the list, and display more information than the original block.

In the original natural search results list, the description content is called snippets (snippet or abstract), but the rigid snippets may only look like the following image…

However, the message shown above may not meet the needs of the searcher, so Google will provide the following snippets in some cases.

The above snippets are called Rich Snippets. The searcher can see how many people have reviews, and can see that the page has four stars, and you can directly see the store’s address and Phone… Wait for the message.

Because the information provided is more rich than regular snippets, it is called Rich Snippets.

So what is the “in some cases” situation? How does Google decide when to display general Snippets and when to display Rich Snippets?

Rich Snippets is primarily intended to make searchers more aware of relevance, so lists with Rich Snippets can be more prominently displayed to searchers. Rich Snippets can be displayed by simply adding the correct markup to the page.

Rich Snippets() is a new way to display Google’s website information in search results. Unlike normal search results summaries, it displays richer snippets in a special format, which may include comment reviews, profile information, product listings, and business information. These rich information content can be very useful for search users to obtain more information on the target webpage, which will affect the user’s judgment on the content of the webpage.

In May 2009, Google began to introduce Rich Snippets on the search results page. In October, the related documents were upgraded and the corresponding test preview tool was provided. It is openly hoped that more websites will improve the code structure of the website to improve. The quality of the search results.

The introduction and promotion of Google Rich Snippets is likely to affect SEO operations for Google. As more and more websites use Rich Snippets’ code format to identify important content, the search results page will display more and more information, allowing users to more clearly determine the target page and their search needs. The degree of fit. Click or not click, just in between. At this time, the ranking is not the first factor.