Title Tag Optimization

The title is the most important factor in web page optimization. The title of the page title is equivalent to giving a page some content, which tells the search engine spider what the page is about. So the importance of any page title is the highest, far beyond the keyword and description. The increasing weight of Title has also led to a lot of people attaching a high degree of attention to the title of the page, so whether it is to optimize the title should be done, or what matters in the optimization process, these are the next Everyone will explain.

How to optimize title

1.Length of title

Recently, the major search engines, the length of the title display is generally about 60 characters. If this range is exceeded, the following text will be truncated and will not be displayed. And the long title may not be as strong as the target. When we write the title, we should shorten it and focus on controlling the number of words.

2.Title relevance

Relevance does not only take into account the optimization effect, but also to achieve a better user experience. If I want to learn the knowledge of the webmaster, then go to search for the term WIKI, and then click into a website and find that it is all common sense WIKI. For such an irrelevant title party website, I will not go in for the second time. For better conversion rates, our title writing must be closely related to the topic of the site.

3.The simplicity of the title

The matching degree of a keyword mainly refers to the degree of fusion of the title and the keyword you searched for when you search for a keyword and the search result appears. For example, if we search for “Webmaster Encyclopedia” in search engines, then if our title is just “Webmaster Encyclopedia”, then our title is exactly the same, then our title matching degree is 100%. Ask us to do a topic around when writing the title, and a long title will dilute the keyword density.

4.The frequency of occurrence of keywords in the title

Regarding the frequency of keywords, many people think that the number of occurrences is of course as good as possible, so the word appears in the title. In fact, I don’t know if this is the case. We need to control everything in one degree. Personally think that the number of occurrences of the main keyword in the title is 2-3 times, and the secondary keyword appears once.

5.The location of the keyword in the title

Does anyone say that the location of the keyword has an impact on the ranking of SEO? The answer is yes, depending on what topic you want to highlight, for the enterprise station, if you want to play the corporate brand, put the company name in the most This is understandable in the front. If you focus on a certain product, but put the company name in front, it is a bit off-center. Usually, the higher the keyword is, the higher the weight given by the search engine will be. Therefore, when a title is combined, the core keyword can be forwarded. Finally, we use the vertical bar “|”, space “”, comma”, or the “-“ separator to separate and combine the main and auxiliary keywords in the title content to achieve the best theme effect.