Types of Link Building

Linking Building is the creation of materials that attract users to refer to a resource. This may be viral materials, e-books, video tutorials, manuals, useful services, interviews, contests, or other interesting content.

With this method you can get a lot of free and natural links from trust resources, but the marketing team will have to try to create high-quality material that people themselves will want to share.

Catalogs:

At the dawn of search engine promotion, registering sites in directories was a good way to increase link mass. For registration, it was necessary to assemble a database, compile several site descriptions and send applications to the catalogs.

Now links from directories do not work as effectively as before. Many directories were spammed and came under various search engine sanctions.

Registration in directories and directories may be useful for small local businesses. You can register a company in Google My Business

Infographics:

Infographics is a graphical way to display information. With the help of images and diagrams you can present complex information. This is another type of content that may attract links to your site.

To make an infographic, you need:

a. Choose an interesting topic

b. Make structure

c. Draw yourself or using services

d. Distribute on thematic resources

Guest Posts

1. Guest posts or guest blogging is a way to promote, which consists in writing interesting content and placing it on third-party resources. Using this method, you can publish articles with reference to those sites where you could not be accommodated on a fee basis.

2. Signs on which guest article can be considered as spam from search engines:

3. The publication is available for a fee;

4. The text contains links with anchors;

5. The article is placed on the site, which was created only to accommodate guest posts;

6. The article is posted on a non-themed site.

With the right approach, guest blogging works. You can get not only links from quality resources, but also increase brand awareness and increase traffic to the site.

Placement through broken links

1. Placing through broken links is a link building method. Its essence is in the search for sites that contain broken links leading to third-party resources.

2. You offer these broken links to the webmaster to replace with links that will lead to your articles.

3. First you need to find blogs of similar subjects. The next step is to check if there are any broken links on the selected sites.

4. If you find broken links, check to see if there are suitable articles on your site that you can suggest to replace.

5. This link building method is quite time consuming. Not all topics can find suitable sites with broken links. But if you are lucky, you can place links on sites that do not sell them.

PBN

1. PBN is a Private Blog Networks (private network of sites). Often used in niches where it is difficult to get links in the usual way. In most cases, this method is used in the foreign segment, where it is cheaper to create your own network of sites than to buy a link.

2. How to create a grid of sites, you can write a separate large article, so we briefly describe the main points.

3. Typically, site grids are made from domains that have not been extended (they are called “drops”). Many abandoned domains already have external links, so links from them will work better than from new sites.

4. Such domains can be purchased at domain registrar auctions or with the help of services:

a. net

b. com

c. domcop.com

d. com

e. com

f. com

g. com

h. com

i. com

j. com

5. Content on abandoned sites is restored from web.archive.org or re-written.

The article describes only some of the ways of link building, but by combining them you can achieve good results.