Website Position Analysis
Being engaged in search advancement, it is necessary not to forget to analyze site positions by key inquiries. This is necessary in order to assess how the search engines react to the changes made on the site: whether positions are growing or falling, whether relevant pages are changing. Thus, it will be possible to say whether there is an effect from the work done or not.
Manual site position checking
Manual analysis of site positions is possible, if you are not too lazy to drive each phrase into the search engine and enter this data into a table.
The huge disadvantage of this method of checking the positions of the site is the personalization of the search. Therefore, in the case of manual verification, it is necessary to disable the personalization of search results. In Google, this can be done by going to the settings and selecting the “Search Results” section. There you have to remove the checkmarks from the items “take into account my search history in the results” and “show my favorite sites in the tips”.
In addition to disabling personalization, you should exit the Google account and search in Incognito mode. And for a more accurate result, you can still clear the browser history.
Site position analysis services
We advise using the services of position analysis to automate and facilitate this task, as well as to obtain more reliable and complete data. Consider useful and convenient in our opinion resources in this article.
In Google Webmaster
Webmaster Google has a little more functionals compared to the same Google tool. For example, in the analysis of Google Webmaster search queries, you can see not only the data on positions in the main issue, but also when searching by pictures and videos. Filter the devices that were searched by: desktop, mobile, tablets, Google only has desktops and mobile. Select view in
How to analyze data on positions and what to do with them?
As the source data, let’s take a page for an information request, for example, “ How to configure Google Direct ”. Suppose we wrote a 100% unique text with a volume of 8000 characters (which corresponds to competitors in the top) and placed it on the site more than a month ago by sending it for indexing to Google . In this regard, we consider several typical situations.
1. The article is not indexed even in the TOP-100.
You obviously did something wrong. First of all, I recommend to pay attention to meta tags . – most likely you are wise with the Title . Another possible diagnosis is that the page is hidden from indexing, check the site map and <noindex> tags .
2. The article is in the TOP-30 and I want to raise it in the TOP-10 (or is in the TOP-10 and I want to raise in the TOP-3).
Make an analysis of the pages that are on the first three lines and see what your site lacks for this: the uniqueness of the text, the information content of the page, video, image, keyword entries, external links. Find the missing item and refine your page. Example: how we increased search page traffic by 587% .
3. The article is in the TOP-3, but receives few clicks (CTR <1%).
We mentioned this above, the reason for low CTR can be a large number of advertisements on demand (you have to accept), not an attractive Title (you need to make the Title more attractive) and when a user searches for a specific site, for example, on Google, users most often advertising system itself, and not instructions or customization services.
4. The article then appears in the TOP, then flies out of it.
There are several reasons for this phenomenon:
– incorrect meta tags;
– high failure rate;
– not content relevance.
Check what is wrong with your page and make the necessary changes.