Most Effective Homepage Design Tips
What do visitors see when they first go to your site, and what can most influence their decision to go back? Right! It’s about the main page.
In this article, we will provide some tips on designing home pages and try to uncover the steps necessary to build a powerful and successful first page.
Define the purpose of the site
The designer must understand the purpose of the resource in order to build an effective homepage design. The main page of the site is a real chance to impress the visitor, who must see at once exactly what he is looking for from the moment he enters the resource. Setting a goal will help you see what will attract users to the site .
Keep in mind that the goal is different from the theme of the site. For example, “real estate” is not an example of a goal. “Selling houses” is also not the goal. Just the likelihood that someone will buy a house without seeing it with their own eyes is very low. For example, the purpose of the site for the sale of real estate may be the following:
- Show new plots, apartments or houses for sale;
- Help visitors with realtor’s contact information;
- Help in finding the right realtor.
Each of these goals will lead visitors to action and encourage them to take further steps to acquire the property directly as a result of visiting the site. Therefore, an effective homepage will help users quickly find what they are looking for and take a series of actions to purchase housing.
If the main goal is to display your work or impress a potential employer, then the homepage should show sketches from the portfolio so that the visitor can see all the works. Ultimately, all of these goals will lead to more customers.
Do not forget to specify the necessary
Designers are convinced that there are important components of the resource that users want to find. Most sites design in such a way that they are effective and have a functional and memorable home page. These components include:
- logo / slogan;
- search by characteristics;
- navigation menu;
- Contact Information.
A common mistake of web designers is that by creating a homepage design, they place random widgets, excess navigation and random content right on the main page, not really thinking about their function and contribution to the overall site design.
You should keep in mind that simplicity is very important for functional web design. Every element that you decide to include in your page should be responsible for something. Think about how people will use it and how it will help your site.
Developing a homepage is not so much a science as an art form that requires attention to detail. We hope that this post has given you an idea of some of the things that need to be taken into account when designing your home page.
Feel free to share your thoughts and your own tips on designing your homepage to achieve a more effective result.