Toutiao

Category : Analytics, Big Data, Data Mining

Domain : information content platform

Founders : Yiming Zhang

Established : 2012

Number of Employees : 1001-5000

Operating Status : Active

Funding status : Not Disclosed

Website : www.toutiao.com

Country : Beijing, Beijing, China

Toutiao is an information news feed, where it analyses the features of content, users and users’ interaction with content, the company’s algorithm models generate a tailored feed list of content for each user.

Toutiao in the initial days collects a large portion of content and was created from the Internet and   it currently has partnerships with over 20,000 traditional media outlets, which 800,000 new media content creators and make up 10% of its feed

The company uses machine learning systems for personalized recommendation that surfaces content which users have not necessarily signaled preference for yet

Toutiao makes a preliminary recommendation, by using Natural Language Processing and Computer Vision, it extracts entities and keywords as features from each piece of content and when a user first opens the app

In May 2015 Toutiao launched video channel and creators can upload their short videos, and the algorithm of Toutiao will recommend videos to users and in 2016, making Toutiao China’s largest short video platform at the time, these videos played 1 billion times per day.

Toutiao has also launched new channel in July 2016 an open discussion community, where user need to get registered and can share their experiences and opinions in specific fields under questions and interact with other users and then recommends answers to users in its news feed and Q&A channel.

Toutiao Alert for Missing Persons by using location-based notification-pushing techniques, initiated as a corporate social responsibility project and users can send detailed information of the missing person, including their last known location and time, once the verification process is done, it will push notification messages of missing persons.