Website Development: When Do You Need to Hire an External Web Development Company?
Needless to say, the Covid-19 pandemic has shaped the world for good. It has opened the gates for the digital economy as more and more people are now dealing with credit and debit cards as well as other electronic payment methods like PayPal and Payoneer. Due to all this, people now prefer making online payments for everything.
Not just that, but they also prefer shopping online. In such times, having a website has become a necessity for all businesses out there. However, developing as well as operating a website isn’t like having a piece of the pie. It requires a lot of effort and tech expertise to develop and operate a website. In some cases, you might also have to hire an external service, a web development company.
In this article today, I’m going to cover all the points in detail, including everything that a web development company can help you with. They are as follows:
Web Hosting
As mentioned earlier, a website is an integral part of setting up a business. There are a few prerequisites for a website that you can fill on your own, starting with buying a domain name. Once you have the domain name, you can hire a web hosting company or get a web hosting plan. It will allow you to publish your web content onto the internet, so anyone browsing the internet will be able to browse your website and interact with you through the web content you post.
There are different types of web hosting services available out there. Three of the common ones include virtual, shared, or dedicated web hosting. Virtual web hosting is a method that involves hosting multiple domains on one server. Shared web hosting is when different websites are connected to the internet via one web server. The third, dedicated web hosting, is when you lease a complete server and don’t share it with anyone else.
Web Designing
The design of the website that is displayed on the internet is known as web designing. It’s one of the most important factors when it comes to building a website and coding. They say what appeals to the eye appeals to the heart. If the web design isn’t appealing, it won’t bring a lot of people to your site and the traffic will remain compromised.
Thus, many people hire web designers when building their websites. Web designers create a theme and set up your website accordingly, making it eye-catching for the viewers. They work on all three levels, static, dynamic, and CMS.
Payment Gateway Incorporation
E-commerce websites always have a hard time deciding and providing payment options to their customers. It is one of the reasons they suffer at the end of the day. A simple rule applies here. The more the payment methods, the more customers you’ll attract. After all, it’s all about user convenience at the end of the day.
If you’re setting up an e-commerce website, I suggest you hire an external company to set things up for you. They’ll handle the incorporation of payment gateways on your website. Look for the best ways to accept payments online, create a list, and ask the externally hired company to follow it. It’s as simple as that.
Content Writing and Link Building
Content writing and link building are important parts of marketing a website. Although many people handle their content needs in-house, it requires a large budget to do that. In case you have a limited budget and cannot afford to hire a lot of resources, it’s best to hire an external digital marketing firm instead.
Digital marketing firms have a lot of packages and not all of them are expensive. You can hire one and ask them to take care of your content needs and link-building for your website. They’ll do the work on a monthly payment and it will benefit your website a lot as it will make it SEO friendly and bring organic traffic, which will subsequently increase sales.
Customer Support
Last but not least, you can hire an external web development company and use their customer support services. It’s one thing that most businesses do to save both their money and resources. Setting up a customer service department is a hassle. It requires proper management, an office area, tech resources, and many more things. All these things, when combined, significantly add to your annual expense.
Thus, it’s smart to hire a customer support company. They’ll take all your calls on your behalf, fix the problems on their own, and provide you with a daily summary. The same goes for chat support, whether it’s automated or live chat. They will troubleshoot on their own and take care of several other things. Lastly, they will provide you with a summary at the end of the day as well as receipts for all chats happening on your website.
The Takeaway
Of course, you cannot do everything on your own and there’s no harm in taking some help. Large and medium-scale businesses hire external web development companies all the time. Neither do they have the time nor resources to do everything on their own, so it always works for them to hire a third party and get the work done. You can do the same and save yourself some time and effort.
