WordPress.com Unveils Free AI Website Builder to Simplify Site Creation
April 2025 – WordPress.com has introduced a brand-new AI-powered website builder aimed at simplifying the process of launching a professional website. The tool, now available for free to all users creating new websites, is designed for entrepreneurs, freelancers, bloggers, and creators looking for a fast and intuitive way to get online.
The AI builder works through a chat-style interface that guides users step-by-step, allowing them to describe their website idea in natural language. Users simply enter a prompt such as “Create a website for my graphic design portfolio” and the AI handles the rest — from designing the layout to adding text and placeholder images.
According to WordPress.com, the more specific the prompt, the better the result. Users are encouraged to include the website’s name, its purpose, and what kind of content it will feature for the best outcomes.
Currently, the AI builder is best suited for standard websites such as portfolios, personal blogs, or small business pages. Advanced functionalities like e-commerce capabilities or custom integrations still require traditional development tools. However, the platform suggests that as the AI continues to learn from user behavior and edits, it may support more complex websites in the future.
Try Before You Commit
The tool offers 30 free prompts, allowing users to experiment with the builder before choosing a hosting plan. Once users are ready to publish their website, they can opt for one of WordPress.com’s hosting packages. Those using the AI builder can select from either the Premium plan ($96/year) or the Business plan ($300/year), both of which include benefits like a free domain for one year, premium themes, and customer support.
Behind the scenes, the AI runs on a combination of open-source and third-party hosted models, offering a blend of flexibility and performance.
It’s important to note that the AI builder is only available when starting a new website — it cannot be used to modify existing ones. Once the initial site is generated, users can continue to make edits using the chatbot or switch to manual customization if they prefer.
Competing in the AI-Builder Landscape
With this launch, WordPress.com steps further into the AI-assisted website creation market, joining the ranks of platforms like Squarespace and Wix. While AI web design is not entirely new, WordPress.com’s free offering makes it accessible to a broader audience looking for a fast and cost-effective way to build an online presence.
For those seeking to quickly bring their ideas to life online — whether it’s a blog, a portfolio, or a business site — this new tool offers a compelling, user-friendly option.
